What this document is
Graiki Holding International operates a portfolio of digital education products in the gemology and jewelry sector — currently generating consistent monthly revenue with a proven paid-traffic funnel.
This document presents a structured capital proposal for a single strategic injection that will unlock the next phase of scale: completing core content assets, clearing operational blockers, and funding a 7-month paid traffic ramp that compounds month over month through December 2026.
The business is already working. The investment here is not a bet — it is fuel for a machine that is already running.
Business today — May 2026
Net Revenue (May)
R$ 14,039
138 sales · active funnel
ROAS
1.78×
Proven, stable
Net margin
43.8%
After ad spend
Ad spend (May)
R$ 7,890
≈ R$ 255/day average
Available now
R$ 937
Kiwify balance
Pending release
R$ 4,890
Platform hold
The cash constraint
The funnel converts. The ROAS is validated. The margin is healthy. The constraint right now is not product, market fit, or strategy — it is working capital.
With R$ 255/day average spend in May, the business is running at roughly 25% of its optimal traffic capacity. Scaling to R$ 1,020/day (USD 200) — the identified sweet spot for this funnel size — requires upfront capital that the current cash position cannot cover.
Additionally, three operational blockers need to be cleared before the ramp begins: finalizing the course content, printing physical books (a proven order bump), and settling tax obligations. Each of these unlocks revenue potential that is currently capped.
The strategy
The plan has three pillars working in sequence:
01
Clear the blockers
Finalize 27 course classes, print 150 physical books for order bump, settle Simples Nacional tax, and close the Thailand gemstone import — all one-time costs that remove friction from the funnel.
02
Launch at R$ 1,020/day
Start June 1 with USD 200/day in Meta Ads — not aggressive, not conservative. The right pace for this funnel's current size. A 15-day reserve ensures uninterrupted delivery regardless of algorithm variance or creative rotation.
03
Compound 30% per month through December
Each month, ad spend grows by 30%. Revenue scales with it. Salary is covered from profit. Everything above salary goes into company cash reserve — building a self-sustaining operation by Q4.
Phase 1 · Brazil projection · Jun–Dec 2026
What you are looking at below is Phase 1 only — the Brazil operation running a single funnel at controlled scale. This is the foundation, not the ceiling.
The model is simple: start at R$ 1,020/day (USD 200), let the funnel run, compound the ad budget by 30% each month as profit confirms it, deduct salary, and stack the rest as company cash. No guesswork — this is exactly what the funnel already does at 25% of this spend.
ROAS 1.78× · Margin 43.8% · Ad spend starts R$ 1,020/day, grows +30%/month. Salary R$ 5,500 (Jun–Jul) → R$ 8,300 from August (R$ 5,500 + R$ 2,800 rent). Reserve = gross profit − salary each month.
Monthly revenue · gross profit · cash reserve
Revenue
Gross profit
→ Cash reserve
Cumulative company cash reserve building through Dec
| Month |
Ad Spend |
Revenue |
Gross Profit |
Salary |
→ Reserve |
Graiki Holding · End of December 2026 · Brazil only
—
Company cash reserve built from operations alone · zero debt · zero dilution · self-funded from month 2
What this capital unlocks — the bigger picture
The Brazil funnel is the proof of concept. It is already converting at 1.78× ROAS with a 43.8% margin. But it is one language, one market, one audience — and it is intentionally capped while the foundation is still being built.
This investment does not just fund June. It funds the construction of a holding company that by Q1 2027 will have three independent revenue streams running simultaneously.
Brazil Gemology Funnel
Gemologia Básica + Como Comprar Gemas + physical book order bump. Proven ROAS 1.78×. Scaling from R$ 255/day → R$ 1,020/day with this investment. Revenue fully in BRL, low overhead, high margin.
R$ 54k–263k/mo revenue by Dec
43.8% margin
USA Gemology Course
The same validated content, adapted for the English-speaking market at USD 97/ticket. The US audience is 10× larger, CPM is manageable, and the product is already partially built. A Brazilian funnel converting at 1.78× in a small market will perform comparably — or better — in English with proper creative. Conservative projection: 5× the Brazilian revenue within 90 days of launch, running concurrently.
Target: USD 200–500k/yr
Launch: Q4 2026
International Gemstone Trading — Own Inventory
The Thailand trade validated the model: gemstones can be sourced, imported, and sold at margin. The loss there was structural — a lack of proper legal and logistics infrastructure, not a bad deal. Phase 3 uses the cash reserve built in Phase 1 and Phase 2 to establish a proper import structure and build a proprietary gemstone inventory. The audience is already educated. The trust is already built. The distribution — Brazil + USA — already exists. This is where the holding shifts from a digital education company into a vertically integrated gemology business: education → product → inventory → trade.
Self-funded from Phase 1+2 reserve
No external capital needed
This investment funds Phase 1. Phase 1 funds Phase 2. Phase 2 funds Phase 3. The entire holding scales from a single injection — the one being proposed here.
Investment required to make this happen
Below is the precise breakdown of what is needed, why, and when. Every line item is a direct enabler of the projection above.
Meta Ads — 30 days active
R$ 1,020/day × 30 days · starts Jun 1
Traffic
Traffic reserve — 15 days
Buffer for algorithm variance, creative testing & uninterrupted delivery
Reserve
Pedro's salary — June only
R$ 5,500 · energy, food, health, leisure, internet · self-funded from July via profit
Operator
Course — 27 classes to finalize
R$ 200/class · completes the core gemology product and unlocks upsell potential
Content
Physical book — 150 copies
R$ 50/unit · proven order bump — directly increases AOV at checkout
Content
Tax obligations — Simples Nacional
6% over last 3 months revenue (~R$ 70k) · must be cleared before scaling
Fiscal
Thailand gemstone import tax
Tulio's stone: USD 1,500 received · USD 500 held by Thai customs · closes the operation and validates the international trading model
Inventory
Total one-time capital required
≈ USD 13,932
R$ 71,050
Capital allocation by category
Traffic active
15d reserve
Content
Salary
Tax
Stone
Pedro's monthly salary structure
Covered by investment in June only. From July onward, fully self-funded from monthly profit. Jeff decides whether to treat this as an investment line or a profit deduction.
EnergyR$ 1,000
Food, pharmacy, diapers, milkR$ 2,500
Internet, cell & waterR$ 500
LeisureR$ 500
Health planR$ 500
Jun–Jul total
R$ 5,500/mo
From August: rent + IPTU of R$ 2,800/mo is added to the base salary of R$ 5,500 → total becomes R$ 8,300/mo. Both fully covered by projected gross profit from that month.