Why One Investment
Advantages of a Single, Secure, Final Investment
The alternative on the table was capital injected in stages, more money added only after the business shows traction, payback coming after that. Here is why one upfront investment works better for both sides.
- More control over the operationOne investment means the business runs on its own plan, without pausing to negotiate or wait on approval for a second, third, or fourth round.
- No anxiety-driven asksThe team executes the plan without needing to go back to the investor for more money at every turn.
- Stones take 20 to 30 days to arriveStaged injections do not match that lead time. Capital that arrives mid-cycle sits idle for weeks before it can even become stock, breaking the sales rhythm the model depends on.
- One confirmed B2B sale already spans all three categoriesOf four potential deals in motion, one is already agreed, worth about $11,600, and it alone needs 1.00 ct, 0.50 ct, and 0.10 ct stock at the same time to deliver. A staged capital model risks having a sale the business cannot yet fulfill.
- One ask is simpler to evaluate than manyA single, clearly defined investment is easier for the investor to approve and track than a series of future asks, each one a new negotiation and a new point where the deal could stall.
The Calculation
Two Months to a Full Return
The plan was not built around a number. It was built around a target: get the investor's capital back as fast as the business can realistically support, and leave the company stronger, not emptier, once that happens.
- Engineered to return fast, not just eventuallyThe 50% / 10% / 40% split and the reinvestment timing were built around one goal: return 100% of the investment as quickly as the business can realistically support, without leaving it empty afterward.
- New stock starts selling the very next monthStock bought with Month 1's revenue is already generating sales in Month 2. That overlap is what makes a return this fast possible, instead of waiting for the original stock to sell out on its own.
- Month 1 already has a confirmed sale to build onOf four potential deals in motion, one is already agreed, worth about $11,600. The other three are not counted anywhere in these numbers, so the real result could land higher. The plan is built on the safer, already confirmed figure, the worst case, not the hopeful one.
- The investor gets everything back in 2 months, and the business keeps growingBy the time the return is complete, the company already holds more in stock and cash than it started with. The investment does not just come back, it leaves the business bigger.
Capital
Capital Structure
$15,500 received from Jeff covers the full minimum order quantity across three diamond categories. The marketing budget is funded separately, from Pedro's own cash on hand, not from Jeff's investment.
$15,500
Stock Purchase (Full MOQ, 3 Categories), From Jeff
$500
Marketing Budget, From Pedro's Own Cash
$16,000
Total Capital Deployed Into the Business
The $500 comes out of $3,500 Pedro already has in cash. The remaining $3,000 stays set aside to cover operating costs this month and next, separate from the business itself.
Stock
Certified Stock
GIA certified, F Color, VS1 Clarity. Three of the highest turnover categories in the jewelry market, acquired below traditional distributor pricing through volume purchase.
| Category | MOQ | Unit Cost | Total Cost | B2B Unit | B2B Total | B2B Profit |
|---|
| 1.00 ct Diamond | 5 | $1,500 | $7,500 | $2,500 | $12,500 | $5,000 |
| 0.50 ct Diamond | 10 | $500 | $5,000 | $950 | $9,500 | $4,500 |
| 0.10 ct Diamond | 100 (10ct) | $30 | $3,000 | $75 | $7,500 | $4,500 |
| Full Lot | | | $15,500 | | $29,500 | $14,000 |
Funnel
Distribution Funnel
The $500 marketing budget activates the existing Graiki audience directly. No cold traffic involved.
Base 01
850
Graiki client leads
Base 02
3,362
Instagram followers
Budget
$500
Ad spend to activate both bases
Month 1
First Confirmed Order
One confirmed B2B sale, worth about $11,600, to be delivered as soon as stock arrives. It is one of four potential deals in motion, the other three are not counted here. This is the guaranteed, worst case floor for Month 1, before any additional conversion from the campaign.
| Category | Confirmed Qty | B2B Unit | Revenue | Profit |
|---|
| 1.00 ct Diamond | 2 | $2,500 | $5,000 | $2,000 |
| 0.50 ct Diamond | 3 | $950 | $2,850 | $1,350 |
| 0.10 ct Diamond | 50 | $75 | $3,750 | $2,250 |
| Confirmed Total | | | $11,600 | $5,600 |
The Mechanic
Why Revenue Grows Instead of Falling
Every month, revenue splits three ways: 50% to Jeff, 10% to company cash, 40% into new stock. That new stock sells the following month, adding fresh revenue on top of whatever is left from the original lot. Month 2 is not just "leftover original stock," it is leftover stock plus new stock bought with Month 1's revenue. That layering is what pushes revenue up each month. Once Jeff's $15,500 is fully back, his 50% share stops, and the company keeps 100% of revenue from that point forward, split 20% cash and 80% new stock. That 80% reinvestment does not stop at Month 3, it keeps running every month after, which is what compounds the company's growth month over month.
Month by Month
Original Stock Sold Over 3 Months
Every month clears the $11,600 minimum. Jeff's balance closes out inside Month 2.
Confirmed
Month 1
$11,600
Jeff $5,800
Cash $1,160
New Stock $4,640
Jeff cumulative$5,800 . 37%
$4,640 buys new stock this month. It sells in Month 2.
Projected
Month 2
$23,331
Jeff $9,700
Cash $2,726
New Stock $10,905
Jeff cumulative$15,500 . 100% DONE
$14,500 from remaining original stock, plus $8,831 from Month 1's new stock, now sold. Jeff only needs $9,700 more to reach $15,500, so that is his full share this month. The $1,966 that would have gone past his balance stays with the company instead. Pro labore of $1,500 starts coming out of cash this month.
Projected
Month 3
$24,154
Cash $4,831
New Stock $19,323
Original lot100% sold out
Jeff is already repaid, so no more of his cut is deducted. $3,400 clears the last of the original stock. $20,755 comes from Month 2's new stock, now sold. Pro labore of $1,500 continues coming out of cash.
Growth Continues
Months 4 to 6: The Reinvestment Engine Keeps Running
Original stock is gone by Month 3, but the 20% cash and 80% reinvest split does not stop there. Every month's new stock keeps selling the following month at the same margin, so the company keeps compounding on its own.
| Month | Revenue | Company Cash (20%) | New Stock (80%) |
|---|
| Month 4 | $36,778 | $7,356 | $29,422 |
| Month 5 | $56,003 | $11,201 | $44,803 |
| Month 6 | $85,269 | $17,054 | $68,216 |
Each month's revenue equals last month's new stock (80% of that month's total) sold at the same 1.9x blended margin as the original lot. Pro labore of $1,500 keeps coming out of cash every month.
Monthly Revenue
Confirmed in Month 1, then growing every month as new stock enters circulation.
Jeff's Repayment Progress
From 37% to fully repaid in two months.
Monthly Split: Jeff, Cash, New Stock
Watch Jeff's share shrink and disappear while new stock takes over.
Month 1Month 2Month 3
Jeff
Cash
New Stock
Cycle Close
Final Position, End of Month 3
2 Months
Time to Full Repayment
$59,085
Total Revenue, 3 Months
$15,500
Returned to Jeff (100%)
$5,717
Company Cash on Hand
$3,000
Pro Labore Paid (Months 2 and 3)
$19,323
New Stock at Cost (Ready to Sell)
Phase Two, After Jeff Is Repaid
The Priscila Plan
Jeff is repaid by Month 2. By Month 3 the original stock is gone and the company is already running on its own, with roughly $19,300 in new stock at cost. That is the base for custom, made to order jewelry, the category high net worth women buy most when the right piece is presented.
Market Reference
Graiki Project. Current Production
"The client closing this first diamond order is not a single sale. She is the first commission of an ongoing relationship. The same stone that goes out loose today is the same stone that comes back set in a custom Graiki piece, made for her."
Made to order production, diamonds already in hand, developing and manufacturing gradually while the cash generated in Phase 1 sustains the operation.